July 7th, 2009

DBA'ers,

DBA'er Ruth passes a tire and brake shop everyday that has advertised specials on a road sign. It frequently advertises Buy 3, Get 1 Free on tires, shocks, lug nuts.....whatever. She claims it always bothers her when she sees it. She thinks it is a little underhanded, among other things. "I mean, what if, the free tire you receive at no charge is the wrong size, or doesn't have the right amount of air pressure, or if that is the one tire that goes flat?? What then? How is that a bargain?" She says she would feel more comfortable knowing she paid a fair price for all four tires because she has a sneaking suspicion the garage makes their profit with the first two tires, sells you 3 tires and dupes you by making you think they are giving the 4th away.

Ruth (who never has been shy about sharing her thoughts with us) then brought her sentiments closer to home. She said it is the same in the framing business. When a retailer runs a 50% off sale on framing, what does that tell you about (A) their everyday prices and (B) what they really think about their customers????? Shouldn't the customer get a fair price and quality every day?!

So......

(With Ruth in mind,) instead of having a buy 3, get 1 side free (feels sneaky type sale), DonByramArt is having a BUY 4, GET 1 SIDE FREE (honest-to-goodness type) promotion!! Yes friends, you too can rest easy knowing all 4 sides of your frame will match -- there won't be goofy 4-inch frame on one side with 2-inch wide frames on the other sides. You'll sleep better knowing that all four sides of your frame will also match in color and quality. And as an extra Ruth-Bonus, you can even personally pick-your-own-5th-side (you know, the honest-to-goodness-free one!) fresh from our cutting saw bucket in the back!

Now that's a deal!!

I know, it's a concept that takes a little getting used to.....but wouldn't the world be a better place if you not only got better-than-what-you-paid-for, but a little extra?? While having a 5th side free might not be ranked up there with world peace or fixing global warming....it might make you laugh a little, and that has value also.

And who knows....a little laughter might really be the key to world peace and fixing global warming.

So laugh well, gentle reader, at DBA we have Ruth in Advertising!